Contributed by
Application Developers Alliance
Application Developers Alliance

Gain & Engage Users Workshop Videos - San Francisco, CA


The San Francisco App Strategy Workshop was a full-day event with deep-dive discussions on the app’s life cycle; from the testing through launch, to growing, scaling, and making money. It convened 200 attendees and welcomed 23 speakers. View panel videos and highlights below.

San Francisco App Strategy Workshop - Lessons Learned Video

Watch a highlight video featuring top takeaways from the workshop.

Gaining Users Panel

Brought to you by TrialPay

You have an app idea, but what do you need to do before you launch? How can you reach your audience? Where can you find users? Hear from experts in user acquisition and app marketing on how to launch your app and gain the right users.

Beth Kindig (Moderator) -; Mark Epes - Papaya Mobile; Billy Shipp - Iddiction; Brendan Gluck - TrialPay

Listen here

Testing and Performance Panel

Brought to you by New Relic

Many apps are opened once and never opened again. Poor performance, slow speeds, and bugs ruin the experience for a user no matter how good an app is. Learn about the different points to consider when testing your app and how to effectively monitor performance after launch to deliver that quality experience and save financial and engineering resources.

Japheth Dillman (Moderator) - YetiZen; Mark De Visser - Sauce Labs; Anusha Sethuraman  - New Relic; Josh van Tonder - Crittercism

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Application Resource Optimizer (ARO) Presentation 

Brought to you by CTIA and AT&T

Explore tips, tools, and best practices for building high-performance apps that use data more efficiently. Learn how to leverage (by CTIA-The Wireless Association®) and AT&T's Applications Resource Optimizer to measure and make the most of data usage. 

Anthony Fabbricino - AT&T

State of the App Industry Presentation

Distimo collects and analyzes thousands of data points across all major app stores. This presentation will cover what’s happening across app stores globally, where developers are succeeding, and what the future holds for the app ecosystem.

Tanisha Gupta - Distimo

View this presentation on SlideShare

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User Engagement and Retention Panel

Acquiring users is important, but keeping them is even more paramount to an app’s growth. Timing, empathy, and engagement are key factors in keeping users interested and inside your app. Hear from an expert panel on engaging and retaining your users.

Elizabeth Olson (Moderator) - Freelance; Sam Morris - Everbadge; Sigal Bareket  - Taptica; Iryna Newman - OpenTable; Eric Ang  - Dolby

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Maximizing LTV Panel

For an app business to thrive, it must be keenly aware of the costs and revenue generated from each user. Maximizing LTV, or Lifetime Value, is a key component of building a sustainable and profitable business. Hear from experts in acquisition and monetization on how your business can generate excellent user LTV.

Martin Price (Moderator) - OpenX; Justin Fibich - Apsalar; Assaf Vaknin  - Appsfire; Andrew Birnbryer - AppLift; Adam Boffoli - Flurry

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Fireside Chat With Amazon

Paul Cutsinger, an Amazon Developer Evangelist, discusses how developers approach cross-platform problems and how Amazon's services help developers optimize their app to engage and retain users.

Jake Ward - Application Developers Alliance

Paul Cutsinger - Amazon






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Contributed by
Application Developers Alliance

The Application Developers Alliance is a global membership organization supporting developers as creators, innovators and entrepreneurs.