The Alliance at South by Southwest
Check back for photo and video updates from our team on the ground in Austin.
Read more about The Alliance at South by Southwest App Strategy Workshops
| 2/13 | Seattle, WA | VIEW |
| 4/3 | Atlanta, GA | RSVP |
| TBD | New York, NY | RSVP |
| 4/25 | San Francisco, CA | RSVP |
| 5/16 | Austin, TX | RSVP |
| 6/27 | Los Angeles, CA | RSVP |
| 7/10 | Minneapolis, MN | RSVP |
| 8/29 | San Francisco, CA | RSVP |
| 9/18 | Chicago, IL | RSVP |
| 9/19 | Denver, CO | RSVP |
| 10/9 | Boston, MA | RSVP |
| 10/23 | Portland, OR | RSVP |
| 11/6 | New York, NY | RSVP |
| 11/13 | Las Vegas, NV | RSVP |
| 12/11 | Philadelphia, PA | RSVP |
Insight into the tools and strategies needed to build a successful app business. Find out more.
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Alliance Coworking Network: SF's Parisoma
PARISOMA was founded in 2008 by FABERNOVEL to create a symbiotic relationship between two seemingly opposite forces: the titans of the global industry and the up-and-comers of the startup world. PARISOMA strives to be a platform where both can be stronger, faster and smarter and provide large organizations and corporations with cutting-edge content and exclusive access to its startup community.
Read more about Alliance Coworking Network: SF's Parisoma 
Real-Time Bidding
Real-Time Bidding (RTB) is a targeted approach to advertising that could help mobile developers and publishers eager to maximize their apps’ revenue. Find out more about the RTB process, the benefits and concerns for publishers, and the model’s key players in a new report from the Alliance Business and Revenue Working Group.
Read more about Real-Time Bidding
05/27/2014
AnDevCon Boston (Alliance members receive $200 off)
Sheraton Boston Hotel
39 Dalton Street
Boston, MA
02199
AnDevCon, May 27-30 in Boston, is the technical conference for software developers building or selling Android apps. It will offer one day of intensive tutorials, followed by three days of technical classes. More than 1,000 software developers, engineers and entrepreneurs from 30 nations are projected to attend AnDevCon and choose from 70+ classes to bring Android open source development to a high level. Exhibits admission is free: visit more than 30 exhibitors!
05/14/2014
Laughs for a Cause: In Search of the Funniest Person in Tech
Gotham Comedy Club
208 West 23rd St.
New York, NY
10011
Laugh your way through the night as the world’s funniest people in tech try to impress the audience all in the name of a great cause. All proceeds will go to REED Academy and Autism Speaks.
To enter, e-mail funniest@howardsloan.com for a chance to perform at Laughs for a Cause: In Search of the Funniest Person in Tech. Provide a brief description of where you work, title and what you do along with a 5 minute clip of your comedy act or a date and time for an in person audition.
03/27/2014
OC Mobile Conference (Alliance members receive 20% off)
The Center Club
650 Town Center Drive
Costa Mesa, CA
92626
At OCTANe and M2 Catalyst’s second annual OC Mobile conference, panelists will discuss the most significant areas of development and change, their inherent business opportunities, and highlight companies responsible for the rapid evolution of mobile technologies and applications. Last year’s program sold out, so register early to ensure your spot as we examine the trends, identify the opportunities, and preview the mobile technologies born out of Orange County and destined to impact the global economy. This is one of OCTANe’s most notable and in demand programs.
05/06/2014
Vator Splash Oakland (Alliance members receive 15% off registration)
Jack London Square
Oakland, CA
Vator, one of the largest business networks dedicated to entrepreneurs and investors, is holding its popular inaugural two-day event on May 6-7 at the historic Jack Landon Square in Oakland. The event will showcase 15 promising startups (raised no more than $2M), who get to present on stage in front of an audience of some 1000 attendees in the high-tech space.
The winner receives sit-down meetings with at least five VCs (TBD), including Javelin Venture Partners, plus in-kind prizes (TBD). You can’t beat that access.
Web Application Architect / Frontend Developer (m/f) for HitFox Group
Your role:
You analyze, design and implement end-to-end web based solutions for projects related to building HitFox's products.
You create, develop and maintain web services, help out with client development and do whatever it takes to provide a great platform to the rest of the organization and to clients.
You take ownership over specific components or systems and continuously work to improve them.
You are proactive and pay attention to the scalability, performance, availability and usability of our systems.
You research and introduce new technologies to help improve busi
Read more about Web Application Architect / Frontend Developer (m/f) for HitFox Group 
Backend Developer (m/f) for HitFox Group
Your role:
You design and implement system and software solutions for projects related to building HitFox’s technical infrastructure and product.
You create, develop and maintain backend services, help out with client development and do whatever it takes to provide a great platform to the rest of the organization.
You take ownership over specific components or systems and continuously work to improve them.
You are proactive and pay attention to the scalability, performance and availability of our systems.
Our Requirements:
BSc in IT, Computer Science, Mathematics, Physics or related fi
Read more about Backend Developer (m/f) for HitFox Group 
User Retention: Yes, But Which One?
Of all the components of the user lifecycle, retention is probably the most important metric for freemium apps and free-to-play games. Retention is indeed a direct factor in the computation of the lifetime customer value (LTV) of the users acquired. For instance, early retention metrics such as Day 3 retention can serve as proxies to assess traffic quality for ROI-positive user acquisition campaigns.
Read more about User Retention: Yes, But Which One? 
Monetizing Apps, Insight from Jobaline.com
The latest stop on the App Strategy Workshop series brought together Seattle developers, monetization experts, and leading app publishers to share their learnings on how they’ve made money with apps. Miki Mullor of Jobaline.com was one of the day’s panelists - joined by Allrecipes.com, GameHouse and Glympse - allowing attendees a chance for a direct Q&A on how these companies took their concept from code to completion.
Read more about Monetizing Apps, Insight from Jobaline.com 
How to bring mobile payments to your business - with Marc Castrechini of Merchant Warehouse
It just seems like everyone is trying to make an impact in the mobile payments world. On one side there are closed-loop payment systems like PayPal, iTunes and Amazon. On another side there are upstarts like Square and Stripe. And on yet another side there are carriers, banks and incumbent processors. Right in the middle of all this fray is a confused consumer who just wants to buy what they want when they want it and not have to worry if their payment system will or won't be accepted.
As you can see, this is a highly contested area of mobile and rightly so.
Read more about How to bring mobile payments to your business - with Marc Castrechini of Merchant Warehouse Pages
Alliance Coworking Network: SF's Parisoma
PARISOMA was founded in 2008 by FABERNOVEL to create a symbiotic relationship between two seemingly opposite forces: the titans of the global industry and the up-and-comers of the startup world. PARISOMA strives to be a platform where both can be stronger, faster and smarter and provide large organizations and corporations with cutting-edge content and exclusive access to its startup community.
Read more about Alliance Coworking Network: SF's Parisoma 
Interoperability White Paper: The Challenge of Cross-Platform Development
The Challenge of Cross-
Platform Development
Maximizing your mobile investment
-- native, HTML5 or hybrid?
by The Application Developers Alliance Emerging Tech Working Group
Table of Contents
Intro
The challenge defined
Native
Read more about Interoperability White Paper: The Challenge of Cross-Platform Development 
Build with Node.js with these Devsbuild.it resources
Node.js is one of the hottest JavaScript frameworks today. While JQuery is used in the browser, Node is a powerful framework that can be used on the server. It is useful for designing scalable web servers and lets the server and the browser communicate with each other in real time.
Node.js Tutorial With Ryan Dahl, Creator Of Node.js
You’ve learned how to write code, but how do you actually launch your website or app? LearnStreet courses and tutorials have you covered.
Read more about Build with Node.js with these Devsbuild.it resources 
Video From LA Monetization Workshop: Picking The Path To App Profitability
Publishers Panel - Monetization Strategies
Leading publishers share their experience and expertise developing monetization strategies for their apps, the importance of early adoption and the pros and cons of options like in-app purchases, freemium models, referral marketing, and virtual currency.
Rob Kramer (Moderator) - OpenX
Dave Swartz - MEDL Mobile
Malene Sam - CBS Interactive
Josh Hartwell - Mobile Deluxe
Lauren Johnson - Mobile Roadie
Platform Panel - Monetizing With Tools
Publishers of every size can build a successful business with the right appro
Read more about Video From LA Monetization Workshop: Picking The Path To App Profitability 
Video from SF Monetization Workshop: Picking the Path to App Profitability
The Application Developers Alliance, in partnership with the Business and Revenue Working Group, is hosting a series of Monetization Workshops to help developers, startups and app publishers find the path to mobile app profitability.
Read more about Video from SF Monetization Workshop: Picking the Path to App Profitability 
Video From NY Monetization Workshop: Picking The Path To App Profitability
Publishers Panel - Monetization Strategies
Leading publishers share their experience building app monetization strategies, the importance of early adoption, and the pros and cons of in-app purchasing, freemium pricing, referral marketing, and virtual currency.
Jake Ward (Moderator) - Application Developers Alliance
Gary Liu - Spotify
Jeff Hutkoff - The Weather Channel
Zach Gabrielski - Arkadium
Platform Panel - Monetizing with Tools
Read more about Video From NY Monetization Workshop: Picking The Path To App Profitability 
The Forum: Litigation for Sale? The Market for Intellectual Property Rights and Remedies
Milbank Tweed Forum: Litigation for Sale? The Market for Intellectual Property Rights and Remedies
Modern debates over IP law often ask whether the typical protections given to land and other physical assets should be given, most notably, to patents. This panel explored the arguments pro and con in light of recent reforms proposed by the Federal Trade Commission and in Congress to limit the scope of patent protection and who may pursue patent remedies.
Read more about The Forum: Litigation for Sale? The Market for Intellectual Property Rights and Remedies 
Featured Coworking Space: Redwood City's NestGSV
NestGSV represents a transformational step for emerging technology companies. Entrepreneurs tend to be long on ideas and energy, but short on resources. For developing ventures, essentials come in many forms: manpower, equipment and tools, wisdom, and, of course, money. But to turn these companies’ potential into power, they also need: experience, knowledge and training, peripheral expertise, fresh talent, tax incentives, and a stimulating environment that promotes progress. Enter NestGSV.
Read more about Featured Coworking Space: Redwood City's NestGSV 
App Developers Alliance and Electronic Frontier Foundation Join to Stop Patent Troll
Court Should Consider Pending Covered Business Method Review Before Allowing Patent Troll to Wage War on Startups and other Companies
Washington, D.C. (October 23, 2013) – The Application Developers Alliance and the Electronic Frontier Foundation (EFF) have urged a federal court to suspend a patent troll’s litigation attack against bedrock American companies, including Pizza Hut, Starwood, Hilton Hotels, Fandango, StubHub, and Open Table.
Read more about App Developers Alliance and Electronic Frontier Foundation Join to Stop Patent Troll
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