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3 Killer Optimization Tips That Will Rock Your Adspace

At Smaato, publishers’ success is paramount to our business. We work hard to compile the optimal conditions to maximize revenue for our partners. Therefore, our COO Georg Fiegen shares some useful tips and tricks that will have an immediate positive effect on your revenue. Smaato’s ad exchange (SMX) supports a wide range of ad types, which enables publishers to choose those that fit their apps, content and monetization strategy.
By Smaato Contributor
Advertising Developer Optimization

Mobile Monetization Models - What app users think

What do app users believe about current mobile monetization techniques on android? We gathered android developers and asked them what they would like to ask their users! See what app users responded through Pollfish latest survey findings conducted over 4,000 respondents in March 2014. View infographic on Visua.ly Everything started in March 2014 in an Android Forum, Making Money With Android. Developers were making a small poll between them in order to find out what they believe their users think about ads in their apps. Are they frustrated or not? What ads to they prefer?
By Andreas Vourkos
App Strategy Developer

Inbound App Marketing Series: Part 3

This is the third part in a series we are posting to cover all the inbound app marketing basics. If you’re unfamiliar with the term, inbound app marketing is the process of marketing your app through organic channels that have little-to-no marginal cost. It includes things like having a website, gaining earned media, having an active social presence, active content marketing, increasing engagement, and optimizing your app for app store search.
By Ian Sefferman
App Strategy Developer Marketing

Inbound App Marketing Series: Part 2

This is the second part in a series we are posting to cover all the inbound app marketing basics. If you’re unfamiliar with the term, inbound app marketing is the process of marketing your app through organic channels that have little-to-no marginal cost. It includes things like having a website, gaining earned media, having an active social presence, active content marketing, increasing engagement, and optimizing your app for app store search.
By Ian Sefferman
App Strategy Best Practices Developer Marketing

Inbound App Marketing Series: Part 1

This is the first part in a series we are posting to cover all the inbound app marketing basics. If you’re unfamiliar with the term, inbound app marketing is the process of marketing your app through organic channels that have little-to-no marginal cost. It includes things like having a website, gaining earned media, having an active social presence, active content marketing, increasing engagement, and optimizing your app for app store search. Follow along as we cover all these different tactics. The Website: An information hub When it comes to organic marketing, exposure is king.
By Ian Sefferman
App Strategy Best Practices Developer Discoverability Marketing

Google Play Developer Program Policy Update: Why It’s No Threat To Native Advertising

A couple of weeks ago, Google updated their Play Store Developer Program Policies with a few substantial changes, notably in terms of app content, app store promotion and advertising. While this is somewhat old news, there are a few points we’d like to focus on more specifically for what they mean for the industry as a whole, and for native advertising in particular. First of all, it seems that Google continues to tighten its grip on its developer and publisher ecosystem by further cracking down on shady advertising techniques.
By AppLift Contributor
Advertising Android Developer
09/04/2014

Social Mobile Engagement Conference & Code Challenge

Tampa Marriott Waterside Hotel and Marina
700 South Florida Avenue
Tampa, FL 33637
CONFERENCE OVERVIEW Customers eagerly share, compare and rate brand experiences on social media, at the same time, demanding real-time information and services on their mobile devices. With consumer experiences set to become even more intensified and defining, It’s time for brands to harness emerging tools and tactics. For the first time in history brands and consumers are on a level playing field.
By Bruce Burke
Social Mobile engagement Conference Code Challenge Software developers Android Apple Glass iOS

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