The Alliance at South by Southwest
Check back for photo and video updates from our team on the ground in Austin.
Read more about The Alliance at South by Southwest App Strategy Workshops
| 2/13 | Seattle, WA | VIEW |
| 4/3 | Atlanta, GA | RSVP |
| TBD | New York, NY | RSVP |
| 4/25 | San Francisco, CA | RSVP |
| 5/16 | Austin, TX | RSVP |
| 6/27 | Los Angeles, CA | RSVP |
| 7/10 | Minneapolis, MN | RSVP |
| 8/29 | San Francisco, CA | RSVP |
| 9/18 | Chicago, IL | RSVP |
| 9/19 | Denver, CO | RSVP |
| 10/9 | Boston, MA | RSVP |
| 10/23 | Portland, OR | RSVP |
| 11/6 | New York, NY | RSVP |
| 11/13 | Las Vegas, NV | RSVP |
| 12/11 | Philadelphia, PA | RSVP |
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Alliance Coworking Network: SF's Parisoma
PARISOMA was founded in 2008 by FABERNOVEL to create a symbiotic relationship between two seemingly opposite forces: the titans of the global industry and the up-and-comers of the startup world. PARISOMA strives to be a platform where both can be stronger, faster and smarter and provide large organizations and corporations with cutting-edge content and exclusive access to its startup community.
Read more about Alliance Coworking Network: SF's Parisoma 
Real-Time Bidding
Real-Time Bidding (RTB) is a targeted approach to advertising that could help mobile developers and publishers eager to maximize their apps’ revenue. Find out more about the RTB process, the benefits and concerns for publishers, and the model’s key players in a new report from the Alliance Business and Revenue Working Group.
Read more about Real-Time Bidding
03/27/2014
Yahoo H&V Open House Mixer
Yahoo H&V
Sunnyvale, CA
Hey there! Ever wondered what powers Yahoo? Well you're in luck! Our multiple engineering teams are hosting a casual evening mixer, and we're super excited to invite you to see what we're working on and how we do it. So come on in, join us for some food, drinks and talk tech with Yahoo's best. We will be holding a handful of Lightning Talks about Continuous Delivery, Quiver tool, Multiplayer Game Suite and Big Data Analytics.
Android Personalization Apps: The Battle for App, Content and Service Discovery
In August of 2013 Google suffered a rare two minute outage. During that infamous two minutes 40% of the web went dark. Forty percent! This event was a clear reminder of the ultimate control Google has over the web and web traffic.
Since the early days of the web, control of discovery and web traffic has been the focus of many. In the mid- to late-nineties, such control was in the hands of ISPs such as AOL and Earthlink. In the late nineties, the control shifted to portals with Yahoo and its MyYahoo service in the lead position.
Read more about Android Personalization Apps: The Battle for App, Content and Service Discovery 
Why mobile developers should refocus their market from China to India
If you were to launch a mobile app or game today, what markets would you go after? Common sense would say US, Japan, China, UK, South Korea, Germany, Taiwan and Australia as these are the countries at the top of revenue charts for mobile developers. However, going by this list leaves out the elephant in the room: India.
If India is not at the top of the revenue charts, why should it matter for developers?
Read more about Why mobile developers should refocus their market from China to India
05/27/2014
AnDevCon Boston (Alliance members receive $200 off)
Sheraton Boston Hotel
39 Dalton Street
Boston, MA
02199
AnDevCon, May 27-30 in Boston, is the technical conference for software developers building or selling Android apps. It will offer one day of intensive tutorials, followed by three days of technical classes. More than 1,000 software developers, engineers and entrepreneurs from 30 nations are projected to attend AnDevCon and choose from 70+ classes to bring Android open source development to a high level. Exhibits admission is free: visit more than 30 exhibitors!
05/14/2014
Laughs for a Cause: In Search of the Funniest Person in Tech
Gotham Comedy Club
208 West 23rd St.
New York, NY
10011
Laugh your way through the night as the world’s funniest people in tech try to impress the audience all in the name of a great cause. All proceeds will go to REED Academy and Autism Speaks.
To enter, e-mail funniest@howardsloan.com for a chance to perform at Laughs for a Cause: In Search of the Funniest Person in Tech. Provide a brief description of where you work, title and what you do along with a 5 minute clip of your comedy act or a date and time for an in person audition.
03/27/2014
OC Mobile Conference (Alliance members receive 20% off)
The Center Club
650 Town Center Drive
Costa Mesa, CA
92626
At OCTANe and M2 Catalyst’s second annual OC Mobile conference, panelists will discuss the most significant areas of development and change, their inherent business opportunities, and highlight companies responsible for the rapid evolution of mobile technologies and applications. Last year’s program sold out, so register early to ensure your spot as we examine the trends, identify the opportunities, and preview the mobile technologies born out of Orange County and destined to impact the global economy. This is one of OCTANe’s most notable and in demand programs.
05/06/2014
Vator Splash Oakland (Alliance members receive 15% off registration)
Jack London Square
Oakland, CA
Vator, one of the largest business networks dedicated to entrepreneurs and investors, is holding its popular inaugural two-day event on May 6-7 at the historic Jack Landon Square in Oakland. The event will showcase 15 promising startups (raised no more than $2M), who get to present on stage in front of an audience of some 1000 attendees in the high-tech space.
The winner receives sit-down meetings with at least five VCs (TBD), including Javelin Venture Partners, plus in-kind prizes (TBD). You can’t beat that access.
Web Application Architect / Frontend Developer (m/f) for HitFox Group
Your role:
You analyze, design and implement end-to-end web based solutions for projects related to building HitFox's products.
You create, develop and maintain web services, help out with client development and do whatever it takes to provide a great platform to the rest of the organization and to clients.
You take ownership over specific components or systems and continuously work to improve them.
You are proactive and pay attention to the scalability, performance, availability and usability of our systems.
You research and introduce new technologies to help improve busi
Read more about Web Application Architect / Frontend Developer (m/f) for HitFox Group 
Backend Developer (m/f) for HitFox Group
Your role:
You design and implement system and software solutions for projects related to building HitFox’s technical infrastructure and product.
You create, develop and maintain backend services, help out with client development and do whatever it takes to provide a great platform to the rest of the organization.
You take ownership over specific components or systems and continuously work to improve them.
You are proactive and pay attention to the scalability, performance and availability of our systems.
Our Requirements:
BSc in IT, Computer Science, Mathematics, Physics or related fi
Read more about Backend Developer (m/f) for HitFox Group Pages
Alliance Coworking Network: SF's Parisoma
PARISOMA was founded in 2008 by FABERNOVEL to create a symbiotic relationship between two seemingly opposite forces: the titans of the global industry and the up-and-comers of the startup world. PARISOMA strives to be a platform where both can be stronger, faster and smarter and provide large organizations and corporations with cutting-edge content and exclusive access to its startup community.
Read more about Alliance Coworking Network: SF's Parisoma 
Interoperability White Paper: The Challenge of Cross-Platform Development
The Challenge of Cross-
Platform Development
Maximizing your mobile investment
-- native, HTML5 or hybrid?
by The Application Developers Alliance Emerging Tech Working Group
Table of Contents
Intro
The challenge defined
Native
Read more about Interoperability White Paper: The Challenge of Cross-Platform Development 
Video from SF Monetization Workshop: Picking the Path to App Profitability
The Application Developers Alliance, in partnership with the Business and Revenue Working Group, is hosting a series of Monetization Workshops to help developers, startups and app publishers find the path to mobile app profitability.
Read more about Video from SF Monetization Workshop: Picking the Path to App Profitability 
Video From NY Monetization Workshop: Picking The Path To App Profitability
Publishers Panel - Monetization Strategies
Leading publishers share their experience building app monetization strategies, the importance of early adoption, and the pros and cons of in-app purchasing, freemium pricing, referral marketing, and virtual currency.
Jake Ward (Moderator) - Application Developers Alliance
Gary Liu - Spotify
Jeff Hutkoff - The Weather Channel
Zach Gabrielski - Arkadium
Platform Panel - Monetizing with Tools
Read more about Video From NY Monetization Workshop: Picking The Path To App Profitability 
The Forum: Litigation for Sale? The Market for Intellectual Property Rights and Remedies
Milbank Tweed Forum: Litigation for Sale? The Market for Intellectual Property Rights and Remedies
Modern debates over IP law often ask whether the typical protections given to land and other physical assets should be given, most notably, to patents. This panel explored the arguments pro and con in light of recent reforms proposed by the Federal Trade Commission and in Congress to limit the scope of patent protection and who may pursue patent remedies.
Read more about The Forum: Litigation for Sale? The Market for Intellectual Property Rights and Remedies 
The US Patent System In One Word
The Application Developers Alliance asked developers, tech executives, and patent attorneys to "describe the current patent system in one word". Here are their answers:
Participants: (In order of appearance)
Nicole Glaros / Managing Director / TechStars, Rick Wittenbraker / VP - Market Development / uShip, Ross Buhrdorf / CTO / HomeAway, Perry Robinson / VP & Associate General Counsel / Rackspace, Nick Novitski / Web Developer, Adrian Otto / Sr.
Read more about The US Patent System In One Word 
Why and How Developers Use Mobile Payments: Infographic
An infographic presenting the many mobile payment options available to developers and the pros and cons of each one.
Read more about Why and How Developers Use Mobile Payments: Infographic 
Discoverability: How to Get Noticed in a Marketplace Overflowing with Apps
If an app drops in the store and no one is around to see it, does it make a profit? The answer is no, and therein lies one of the major challenges facing application developers today.
<p>Developers can make the most innovative app of the year or perhaps the decade, but if consumers cannot find it because of marketing obstacles, all of the engineering prowess will be for naught. What good is an angry bird without gamers to fling it from a slingshot or an Instagram without amateur photographers to capture nostalgic memories and share them?</p>
<p>Discoverability matters.
Read more about Discoverability: How to Get Noticed in a Marketplace Overflowing with Apps 
COPPA: What to Consider as a Developer
The Federal Trade Commission recently changed the rules regarding collection of data from children under 13 years old. The regulations go into effect July 1. Read the Application Developers Alliance and Holland & Knight’s guide to get a sense of whether or not your app complies.
Looking at your app(s), consider:
Look and Feel
What age cohort the FTC would likely believe to be the targeted audience of your app? Would children under the age of 13 be attracted to your app?
Read more about COPPA: What to Consider as a Developer
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