Event: SF Monetization Workshop: Picking the Path to App Profitability

Friday, August 2, 2013 - 2:00pm to 6:00pm
Twilio HQ
645 Harrison St., 3rd Floor
San Francisco, CA 94107

Build revenue and better monetize your apps.

The Application Developers Alliance, in partnership with the Business and Revenue Working Group, is hosting a series of Monetization Workshops to help developers, startups and app publishers find the path to mobile app profitability. Industry leaders will discuss the pros and cons of monetization strategies and tools, the value of new products, and the information every publisher should have when considering a revenue platform and partner.

This Monetization Workshop will educate and prepare developers to make informed decisions about their monetization strategies. Join us.

Hosted by the Alliance Business and Revenue Working Group and .

The Alliance has additional monetization resources available on DevsBuild.It, including:

Thank you to our venue hosts

Not in San Francisco? Attend one of our other events:

Publishers Panel - Monetization Strategies: 2:00 - 2:50 pm

Leading publishers share their experience and expertise developing monetization strategies for their apps, the importance of early adoption and the pros and cons of options like in-app purchases, freemium models, referral marketing, and virtual currency.

Gautham Chundi

Deepika Bajaj

Scott Prather

Becky Ann Hughes

Malene Sam
(CBS Interactive)






Platform Panel - Monetizing with Tools: 3:00 - 3:50 pm

Publishers of every size can build a successful business with the right approach. These monetization platforms and tools discuss what developers need to know when adopting a monetization strategy and - more importantly - choosing a partner.

Bobby Napiltonia

Maxine Manafy

Laura Buchman

Christian Galvin

Remco van den Elzen






Keynote Discussion: 4:00 - 4:50 pm

Smart app development begins with analytics and ends with monetization. Understanding your users is the foundation of effective monetization and building a sustainable business. Our keynote presenters, representing two of the most innovative and trusted analytics companies, will help us understand how analytics and monetization go hand in hand.

Yannis Dosios

Jake Ward
(Application Developers Alliance)

Geoff Hollingworth




Networking Reception: 5:00 - 6:00 pm

Refreshments will be provided throughout with beer and pizza available during the reception.


National Livestream Sponsor:

Publishers Panel Sponsor:

Platform Panel Sponsor:

Networking Reception Sponsor:

Coffee Break Sponsor

Media Partners

As a benefit of registration, attendees will receive a free membership in The Alliance. If you'd like to join sooner, register here.