Discoverability NYC: How to Get Noticed in a Marketplace Overflowing with Apps

Tuesday, April 30, 2013 - 7:00pm to 9:00pm
500 Seventh Avenue
New York, NY 10018

After a successful San Francisco event, we're coming to NYC.

If an app drops in the store and no one is around to see it, does it make a profit? The answer is no, and therein lies one of the major challenges facing application developers today.

Developers can make the most innovative app of the year or perhaps the decade, but if consumers cannot find it because of marketing obstacles, all of the engineering prowess will be for naught. What good is an angry bird without gamers to fling it from a slingshot or an Instagram without amateur photographers to capture nostalgic memories and share them?

The Application Developers Alliance Emerging Technology & Research Working Group is working diligently to answer this question for developers. Join us for a presentation of the latest information on how to get your app noticed, climb app store search results, and grow your business. We'll be presenting our findings, hearing expert insight and analysis from the industry's leaders, and answering your questions to help you grow your business.

All attendees will be enrolled in the Application Developers Alliance. Check out DevsBuild.It for resources to grow and build your app business. As a benefit of registration, attendees will receive a free membership in The Alliance. If you'd like to join sooner, register here.

Join us on Tuesday, April 30th

500 7th Ave
New York, New York 10018


7-7:30pm - Registration, food, and welcome remarks

7:30-8:30 - Presentation, panel discussion and audience Q&A

8:30-9:00pm - Networking and refreshments


Jake Ward, Executive Director of the Application Developers Alliance (moderator)

Mark Ghermezian, CEO of Appboy

Louis Simeonidis, CMO of Applico

Arie Abecassis, Co-founder of AppStori

Glen Nigel Straub, Director, Global Monetization Solutions at Millennial Media

Michael Ludden, Senior Technical Marketing Manager at Samsung Developers

Thank you to our sponsors:

Our San Francisco event brought together more than 130 developers, publishers, and other industry stakeholders.

Here’s what attendees had to say:

"The presenters were knowledgable experts. I learned some interesting things, and was stimulated to come up with some new ideas on my own." - Scott S.

"Good content...I really enjoyed the mix of presentation, panel, Q&A, and networking." - Rachel B.

"This topic is my #1 concern for the game I'm making." - Scott P.

"The question on everyone's mind...Can't miss this!"- Eric G.